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Google only loves you when everyone else loves you first.

How Does SEO Work?

SEO consists of multiple strategies, actions, and best practices, all of which have the end goal of improving your website’s position in search engines—which is why it’s called “search engine optimization.” There are two kinds of SEO: on-page and off-page. On-page SEO consists of anything you can control on your own website to improve your rankings. This refers to things like site speed, keyword presence, header text, and so on. On the other hand, off-page SEO consists of anything done on other websites that may influence your rankings. Generally, this only refers to links. It takes time, knowledge of SEO, and successful implementation of the desired on- and off-page SEO factors to optimize your website for high rankings in search engines. If the collective power of your site or an individual page’s SEO is more powerful than all others, with regards to a specific query, you’ll rank #1. Because SEO involves so many ranking factors, you can think of the #1 site as winning a triathlon of sorts. In a real triathlon, the winner of the running portion is not necessarily the winner of the entire race – and so it is the same with SEO. The site with the most links, the most pages, or the most visitors is not necessarily the #1 site. Their overall performance determines who comes out on top.


Why is SEO Important?

SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. Without modern SEO, it would be extremely simple to manipulate the search results so that the site with the most links or the most pages—all easily generated by software—consistently ranked #1. SEO is important because it keeps the search results fair. It reduces the ability to manipulate these results as much as possible, so that the sites appearing for each search are there because they deserve to be there. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you’ll have a better chance at showing up in the results. Users trust search engines, and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers. And SEO is cost-effective. Competitive industries can spend large amounts of money on paid website traffic. Of course, you can still purchase ad space, but if you’re working with a tight budget, SEO is a great way to drive qualified traffic to your site without directly paying for it.


Is SEO Important for Every Kind of Business?

If you're reading this article, you may be wondering if SEO is really all that important for you. You may have a business in an industry where there’s little to no competition, so you might already be ranking #1. Or you may be struggling to rank at all, and are wondering if there are options other than SEO out there to get you the visibility you need. No matter what your situation is, if you have a website for your company, SEO is important. Whether your business is new or old, struggling or successful, small or large, SEO is crucial to your online success. In fact, even if you are the only one in your industry, SEO is still important. There are many things about your business that you can’t control. You can’t control when a new competitor appears, how well your customers react to a new product launch, or your quarterly profits. This is why SEO is so important, no matter what your business does. And based on the way search engines are developing, it’s unlikely that SEO will lose importance any time soon.